Vortrag und Diskussion

Digital Commerce in Switzerland – Swiss, European and Global Influences

Referent

Bernhard EGGER
Managing Director, HANDELSVERBAND.swiss

Organisation & Moderation: Prof. Dirk Morschett, Director, Centre for European Studies

Vortrag und Diskussion in englischer Sprache

In the last decade, the channels to serve customers have changed drastically. Digital Commerce has become more and more relevant, not only in domestic business but also in international business. It gives Swiss companies new opportunities to sell their goods and services abroad, in particular in the large and interesting markets of the EU. At the same time, the rise of Digital Commerce brought powerful foreign competitors into Switzerland. Those competitors from Europe, from the USA, from China are increasingly taking leading roles among online shops in Switzerland and they often enter via the EU.

Bernhard Egger will speak about the opportunities and threats for Swiss online players, in Switzerland and in Europe. He will highlight the developments and explain the competitive situation.